My Brand Better is a research backed organization in the business of showcasing and recognize brands which have stamped their authority on the Indian market by virtue of their pristine credibility and enormous customer following.
Phase 1
The first phase of the research required the generation of a list of categories; a list of approximately 500 brands across the categories which were developed through secondary research via: Market studies, Industry white papers, Category-specific brand reports, Brand-specific scrutiny.
Phase 2
The preliminary list generated in Phase 1 was examined and distilled through a comprehensive primary research process which was conducted pan-India through in-depth Interviews of the target audience of the specific industry.
